ADVERTISERS BELIEVE THEIR OWN PROMOTIONS

Kiley, David (2004) “My client right or wrong” BUSINESS WEEK, September 6, p. 14

In a study of 29 major ad agencies, the execs got so involved in the culture of their clients that they had little qualms about a lousy project. This includes products that can kill. There was some discussion, but that was it.

If anything the executives wanted to believe that they were not wrong so that product or service was not wrong.

And so it goes.