FAKE FAKES

THE ECONOMIST (2010) JUNE 26

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Subjects were given $300.00 upscale premium

sunglasses. Half were told that the glasses they received were fakes (knock offs that looked real but are cheap. ) The other half were told the truth that they had high quality glasses. They were given a number of exercises to see if the fakes made the individual fake. It appeared that the glasses had an effect. Further, the ones who had were told they wore fake glasses also felt more alienated.

FEMALE VIAGARA

THE WEEK (2010) JULY 9TH, 19

A new pink pill increases the chances that those who use the medication will have two more

orgasms per month. The FDA turned it down as

not sufficient. However, it did not take long for the FDA to pass Viagra. Critics indicate that what is good for one sex is not good for the other. Women with modest libidos lose out on this med.