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The B.S. Factor: The Theory and Practice of Faking it in America Paperback – May 30, 1974

by Arthur Herzog (Author)

5.0 5.0 out of 5 stars 1 rating

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Fakery and hypocrisy in American communications are the subjects of this outspokenand hilariousbook. Uncovering our thought-pollution problem for perhaps the first time, Arthur Herzog exposes Executalk (“name of the game” for “point” or “purpose,” “ball-park estimate” for “rough guess”), Quote Facts (opinions made to seem like facts by virtue of being quoted), and Complex Complex (the compulsion to make things more complicated than they need to be), to mention only a few of the current crimes against logic and language. The perpetrators of these atrocities include Fadthinkers, Word Mincers, Sci-Speakers, Copy Cant-ers, and Anything Authorities, those who, having succeeded in one field, appear on TV talk shows as experts on everything else. Without the B.S. Factor, success in America is almost impossible, says Herzog, and he goes on to call for a new breed of “radical skeptics” to clear away the B.S. that is now engulfing our country.”An entertaining and witty attack.”Publishers Weekly”Mr. Herzog has diagnosed the sickness brilliantly.”The New York Times Book Review

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Print length218 pages
LanguageEnglish
PublisherPenguin Books
Publication dateMay 30, 1974
Dimensions7 x 1 x 5 inches

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Arthur Herzog is an award-winning novelist, non-fiction writer and journalist, renowned for his best-selling novels The Swarm, Orca (both made into popular movies), Make Us Happy, Heat and IQ 83, hailed by the British press as one of the best science fiction works ever written.His non-fiction best sellers include Vesco, which Publishers Weekly hailed as “A brilliantly researched storyone of the years remarkable biographies” and The Woodchipper Murder. A New Yorker, avid reader, and world traveler, Herzog continues to write fiction and non-fiction books. –This text refers to an alternate paperback edition.

Product details

Publisher ‏ : ‎ Penguin Books; 2nd Printing edition (May 30, 1974)
Language ‏ : ‎ English
Paperback ‏ : ‎ 218 pages
ISBN-10 ‏ : ‎ 014003823X
ISBN-13 ‏ : ‎ 978-0140038231
Item Weight ‏ : ‎ 8 ounces
Dimensions ‏ : ‎ 7 x 1 x 5 inches

Best Sellers Rank: #2,061,802 in Books (See Top 100 in Books)
- #2,238 in Business & Professional Humor
- #2,612 in Communication Reference (Books)
- #3,345 in Vocabulary, Slang & Word Lists (Books)
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Jody Mondo

5.0 out of 5 stars Fakery and Hypocrisy in American Communications

Reviewed in the United States on September 29, 2004

The B.S. Factor: the Theory and Technique of Faking it in America by Arthur Herzog is an outspoken and hilarious examination of America’s “rogue rhetoric.” Herzog presents forty-six categories illustrating the fake factor. For example a term called “Big Timing” derives from America’s admiration of bigness for itself–quantity proves quality. Big Timing is at bottom inflationary according to Herzog, and leads straight to Big Time style–affluent, achieving, multinational–all words they love, but the most popular is– power–. Another category is “Image Words”– used to sell policies, real estate, and so on. For example in realty ads “Golden Age” replaces senior citizen, “Estates” replaces housing development, and “Towne Houses” replaces high rise apartments.One sub-category of “Newsthink” is “Countertrending”.The general idea behind the trend is contradiction. This trend is very active during a general election. It goes like this: if the public has a perception about what is happening, one way to make news is to go against that perception. If the polls say the country is going to vote for the incumbant, countertrendings sets in when polls say another candidate is going to win. The media makes news by contradicting themselves.

This is a witty book and just plain fun to read. I highly recommend it.

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THE B.S. FACTOR

The B.S. Factor: The Theory and Practice of Faking it in America Paperback – May 30, 1974

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