AD SURGE

Baker, Stephen (2004) “The online ad surge” BUSINESS WEEK, 11-22, P. 76-82.

There are 50 million web surfers and we are reaching a “tipping point” or new threshold. It all started with the town crier, then long distance mail, newspapers and churches, radio, television and now the internet.

The ad surge is now going to the internet. If television shortened attention span, the internet can diminish it even more.

The advertising dollar is now moving toward the computer and the internet. One should expect that the advertisement will also move. In other words, the internet can become the combination newspaper and television.

Once the internet can completely go plasma and be dumb down even further, you have the newest and largest mass media.