DOES MY AD MAKE MONEY?

Brady, Diane (2004) “Making marketing measure up” BUSINESS WEEK, P.112-114

Billions of dollars go into advertising. However, does it work? There have been some traditional measures to suggest that some advertisements work. However, businesses want more sophisticated research and data analysis for their return on investment.

Businesses are moving from radio and television to the internet (even blogs) and direct marketing. The new measures include DASHBOARD DATA, SIX SIGMA,

CORRELATE MARKETING and other strategies.

For advertisers and marketers, there is a great deal of anxiety. They may know what works, but not why it works or the direction that their message will take.

However without the research, saying that an ad is good when it is memorable, funny, moving, or something else positive does not work. Does the advertisement bring in cash?

As an example getting into BLOGS (12,000) are created everyday. Will that be a lucrative market?

The quest remains and new measures are being developed.